Our Team

Kei Williams

They/Them

Executive Director

Kei Williams was announced as NEW Pride Agenda's next Executive Director in April 2025, after serving as the organizations Director of Programs since 2022. Born in upstate NY, Kei is a queer transmasculine community organizer, artist, and historian. Over the past decade, they have extended their lens of service to organizations like Rhize, People’s Climate Movement, and the Marsha P. Johnson Institute. They have presented and provided learning experiences at several organizations and institutions. Their visual designs serve as book covers for Deva Woodly’s Reckoning and Esther Ohito’s Black Schoolgirls in Space. Also, their voice has been featured in a number of publications both locally and nationwide. Outside of work, Kei is a homebody, kept company by their dog Spartacus and their dozen inherited plants in Astoria, Queens NY.

Brittan Hardgers

He/Him

Director of Advocacy and Community Engagement

Brittan Hardgers is an educator, activist, advocate, public speaker, and the first Black Transgender person to openly run for Rochester City Council. He is the President and founder of Next Generation Men of Transition (NGMT), a national platform for Trans Masculine visibility. Brittan launched NGMT during his own physical transition, recognizing the urgent need for community and representation. He has spoken on panels across the country, including at Emory University, GEVA Theatre, and the University of Rochester. Brittan also serves as Vice President of the Greater Rochester LGBTQ+ Political Caucus. He is the CEO of W.A.V.E Women Inc. and Co-Creative Director of Cover Design. Brittan created the powerful column "TRAN/s/:" featured in Blaque/Out Magazine. His work continues to inspire visibility, inclusion, and change for the trans community nationwide.

Jocelyn Bula

She/Her

Program and Community Coordinator

Jocelyn Bula is a proud Puerto Rican woman of transgender experience, born and raised in New York City. A three-time college graduate, Jocelyn holds two Associate Degrees and a Bachelor's Degree in Advertising and Marketing Communications from the prestigious Fashion Institute of Technology (FIT). Jocelyn is a celebrated figure in the global Ballroom Scene—a vibrant subculture that originated in New York City. As the Mother of the International House of Milan, she plays a central role in fostering community, leadership, and creativity within the scene. Her grace, charisma, and authenticity earned her national recognition through her appearance on the hit HBO Max series Legendary, where she brought the richness of Ballroom culture to a wider audience. Through her work and her presence, Jocelyn continues to uplift and empower others, using her voice and platform to advocate for inclusion, visibility, and representation.

Jonathan “Jaszi” Alejandro

He/Him

Community Health and Outreach Coordinator

Johnathan Alejandro, also known as “Jaszi,” is a male-identified pansexual social justice activist from the Bronx. As the youngest of six in a Nuyorican household, he grew up determined to make a difference. He began his advocacy with The Hetrick-Martin Institute and F.I.E.R.C.E., focusing on issues impacting at-risk LGBTQ youth. After contracting HIV as a teen, Jaszi became passionate about breaking stigma and raising awareness. He co-chaired the NYS AIDS Institute’s YACAC and served as a spokesmodel for the national “HIV Stops With ME” campaign. He also became the face of GMHC’s award-winning “I Love My Boo” campaign promoting healthy relationships among POC and MSM. Jaszi went on to work as a Community Health Specialist at GMHC, where he helped launch CLUB 1319, a youth drop-in center. He currently lives with his beloved miniature pinschers and is pursuing a Bachelor’s Degree in Nursing at Lehman College—with dreams of one day living in Hawaii.